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SHOWS: EVENTS


Events during CIFF 5 -7 August 2015

Wednesday 5th August

11.00 AM: pej trend presentation spring/summer 2016 – Bettina William Pedersen, trend editor pej gruppen (DK)
Complex simplicity. Life is complex because of the endless possibilities. Therefore, we need solutions that simplify life. Spring and summer 2016 marks a time where design and fashion become holistic. Technology and nature move along the same path, transdisciplinarity plays an important role, all corners of the world are explored, and feelings and senses are in focus. The season is presented through four trend themes by pej gruppen’s trend editor Bettina William Pedersen.

12.00 PM: Retail update – Louise Byg Kongsholm, CEO pej gruppen (EN)
New and exciting concepts arise in a mash up of offline and online in the realisation that consumers are channel agnostic and that technology offers new and exciting opportunities. Get an update on the new retail landscape and see some of the most interesting international ideas.
In 2014, Louise Byg Kongsholm was the author of the bestseller book on cross channel retail and has since spoken at many conferences, seminars, centers and retail organisations. A brief update on the “state of the nation” regarding retail is also included.

2.00 PM: pej trend presentation spring/summer 2016 – Bettina William Pedersen, trend editor pej gruppen (EN)
Complex simplicity. Life is complex because of the endless possibilities. Therefore, we need solutions that simplify life. Spring and summer 2016 marks a time where design and fashion become holistic. Technology and nature move along the same path, transdisciplinarity plays an important role, all corners of the world are explored, and feelings and senses are in focus. The season is presented through four trend themes by pej gruppen’s trend editor Bettina William Pedersen.

4.00 PM: Become a pathfinder in the trend maze – Louise Byg Kongsholm, CEO pej gruppen (DK)
Trends are evasive and changeable and are often intransparent and unmanageable– most of all because they are often directions, which cannot be quantified or documented. But there is method in the madness as knowledge about trends can ensure that you launch the right product at the right time with the right communication and in the right packaging. Learn more about the difference between gigatrends, megatrends, microtrends and one-day wonders – and get specific tools so that you spot, sort and react on trends yourself. Author and trend expert Louise Byg Kongsholm puts trends in the spotlight.

 

Thursday 6th August

11.00 AM: pej trend presentation spring/summer 2016 – Bettina William Pedersen, trend editor pej gruppen (DK)
Complex simplicity. Life is complex because of the endless possibilities. Therefore, we need solutions that simplify life. Spring and summer 2016 marks a time where design and fashion become holistic. Technology and nature move along the same path, transdisciplinarity plays an important role, all corners of the world are explored, and feelings and senses are in focus. The season is presented through four trend themes by pej gruppen’s trend editor Bettina William Pedersen.

12.00 PM: How does the next generation of physical shops look like? – Susanne Agerbo, Head of design at Expedit (DK)
Meet Head of design, Susanne Agerbo, from the shop design company Expedit. Susanne Agerbo is the practician who keeps herself updated on trends and tendencies. She has her finger on the pulse and several years of experience with the creation of interesting and selling shop environments. Learn more about how to make the shop into a ’selling maschine’ by working with different means to attract the consumers, inspire them, get them to buy and come back again.

2.00 PM: pej trend presentation spring/summer 2016 – Bettina William Pedersen, trend editor pej gruppen (EN)
Complex simplicity. Life is complex because of the endless possibilities. Therefore, we need solutions that simplify life. Spring and summer 2016 marks a time where design and fashion become holistic. Technology and nature move along the same path, transdisciplinarity plays an important role, all corners of the world are explored, and feelings and senses are in focus. The season is presented through four trend themes by pej gruppen’s trend editor Bettina William Pedersen.

3.00 PM: Do you speak colour? Carola Seybold, Pantone (EN)
Pantone is the world-renowned authority on colour and provider of colour systems and leading technology for the selection and accurate communication of colour across a variety of industries. The Pantone name is known worldwide as the standard language for colour communication from designer to manufacturer to retailer to customer.
Carola Seybold, Director Business Development EMEA, will talk about the latest news in digital colour communication, how to speed up your global colour development process and save money in working with real colour standards.

 

Friday 7th August

11.00 AM: pej trend presentation spring/summer 2016 – Bettina William Pedersen, trend editor pej gruppen (DK)
Complex simplicity. Life is complex because of the endless possibilities. Therefore, we need solutions that simplify life. Spring and summer 2016 marks a time where design and fashion become holistic. Technology and nature move along the same path, transdisciplinarity plays an important role, all corners of the world are explored, and feelings and senses are in focus. The season is presented through four trend themes by pej gruppen’s trend editor Bettina William Pedersen.

12.00 PM: How does the next generation of physical shops look like? – Susanne Agerbo, Head of design at Expedit (DK)
Meet Head of design, Susanne Agerbo, from the shop design company Expedit. Susanne Agerbo is the practician who keeps herself updated on trends and tendencies. She has her finger on the pulse and several years of experience with the creation of interesting and selling shop environments. Learn more about how to make the shop into a ’selling maschine’ by working with different means to attract the consumers, inspire them, get them to buy and come back again.

2.00 PM: pej trend presentation spring/summer 2016 – Bettina William Pedersen, trend editor pej gruppen (EN)
Complex simplicity. Life is complex because of the endless possibilities. Therefore, we need solutions that simplify life. Spring and summer 2016 marks a time where design and fashion become holistic. Technology and nature move along the same path, transdisciplinarity plays an important role, all corners of the world are explored, and feelings and senses are in focus. The season is presented through four trend themes by pej gruppen’s trend editor Bettina William Pedersen.

4.00 PM: Get through the eye of the needle in the media – Regine Wowk Andersen, journalist and speaker (DK)
Today, press material is just as important on social media as writing press releases and contacting various media. However, the desire for visibility in traditional media is still great for many companies. But what do you do, if you do not have a top-tuned press department to take care of this? How do you avoid the worst beginner’s errors?
No matter which media you would like to use, the most important thing is a good story – a novelty! And you have to sell it in a way that suits each individual media.
Learn more about how you create professional press material, get an overview of the different types of media, get tips on how you avoid wasting both your own and the journalist’s time, and finally how your company can become more visible in the media. Since 2005, Regine Wowk Andersen has been running her own company Wowk – PR + Presse. She is the co-writer of the acclaimed book: ’Pressearbejde i praksis – håndbog for kommunikationsmedarbejdere’.

 

 




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