Aya Naya becomes Designers Agenda
From now on, Aya Naya will be one of the four brands in the fashion house Designers Agenda. Jimmy Hunger is a new addition to the brand portfolio, and the new brand is aimed at boys aged 6-16. The first collection premieres at CIFF KIDS.
Autumn 2012 has been a season of changes at Designers Agenda, the fashion house previously known as Aya Naya – the name of its first brand.
Now, the company’s name has changed to Designers Agenda. We now represent four brands, so it made much more sense to go with one, superior name that differs from any of the brand names, says CEO Lene Kirkegaard, who succeeded Morten Jensen in the autumn.
Lene Kirkegaard has worked with finances and administration in the company in the last two years and has many years of experience in the industry.
With the launch of Jimmy Hunger, we now have four brands with each its own design DNA. The new brand Jimmy Hunger is for boys aged 6-16 and is a cool and raw counterpart to the tween brand for girls, Frankie & Liberty, says Lene Kirkegaard. She adds that the debut collection in Autumn 2013 numbers about 30 styles and can offer photo prints, raw edges, oilwashed sweatshirts and t-shirts, slim jeans, coated surfaces, unwashed denim, quilted effects, and leather details, among other things.
At all of the four brands there are four collections per year as well as express items.
Designers Agenda will present the new collections from Aya Naya, Aya Naya Mini, Jimmy Hunger and Frankie & Liberty at CIFF KIDS on stand no H-004.