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TALK Programme SS18

CIFF is pleased to announce a 3-day TALK Programme with pej gruppen during the fair 9-11 August 2017

TALK PROGRAMME AT CIFF
 

Location: 2ND FLOOR / SHOWROOM B4-215-17

The Talk Programme is free and open to everyone. 
 

WEDNESDAY


10 AM: Your guide to the season spring/summer 18 – in Danish

Celebrating the new rebels: The fashion industry is in need of renewal and creative souls who are willing to go against mainstream fashion. We are seeing an increased longing for creative and quirky personalities after many years of retro, past, romanticism, and authenticity. The season SS 18 is based on the thinking of new rebels and contains four themes with commercial trends, styles, and colours. Join us for an update on the season.
Speaker: Louise Byg Kongsholm, trend forecaster and CEO at pej gruppen
 

11 AM: E-learning and storytelling as a selling tool for jeans retailers – in Danish
The jeans market is a red ocean where many similar brands are fighting to become the preferred brand with the modern consumer. At the same time, jeans are a complicated fashion item and require sufficient training of sales staff in order to provide the consumer with the service and knowledge required. Selling jeans is all about storytelling and e-learning provides retailers with the optimal opportunity to train staff with easily accessible and useful jeans insights.
Speaker: Thomas Stege Bojer, denim expert from Denimhunters
 

12 PM: Denim talk: The future of denim – in English
Join us for ‘The Future of Denim’ presented by Sam Trotman, denim editor at WGSN. The Future of Denim will explore the overriding themes for denim including: Denim 2.0 - What is denim in 2017, The New Americana, New Silhouettes, Designers making a difference, and Brands to watch.
Speaker: Sam Trotman, WGSN denim specialist
 

1 PM: X-grow your brand – in Danish
Kenneth Schultz Topp, CEO in Poses By Prezent, is an expert in building and developing brand DNA and he is a counsellor to some of the biggest brands within jewellery and fashion about POS products, mannequins, busts, displays etc. Get inspiration how to activate the unique DNA of your brand in order to create a stronger profile, better customer experiences, and increased sales.
Speaker: Kenneth Schultz Topp, expert in retail and display design
 

3 PM: Your guide to the season spring/summer 18 – in English
Celebrating the new rebels: The fashion industry is in need of renewal and creative souls who are willing to go against mainstream fashion. We are seeing an increased longing for creative and quirky personalities after many years of retro, past, romanticism, and authenticity. The season SS 18 is based on the thinking of new rebels and contains four themes with commercial trends, styles, and colours. Join us for an update on the season.
Speaker: Louise Byg Kongsholm, trend forecaster and CEO at pej gruppen


THURSDAY
 

10 AM: Your guide to the season spring/summer 18 – in Danish
Celebrating the new rebels: The fashion industry is in need of renewal and creative souls who are willing to go against mainstream fashion. We are seeing an increased longing for creative and quirky personalities after many years of retro, past, romanticism, and authenticity. The season SS 18 is based on the thinking of new rebels and contains four themes with commercial trends, styles, and colours. Join us for an update on the season.
Speaker: Louise Byg Kongsholm, trend forecaster and CEO at pej gruppen
 

12 PM Brave: The Future of Scandinavian fashion – in English
Scandinavians are done with their own style. And the rest of the world is too. There is a revolution afoot – Jill Hawkins will enlighten why, and what it means for brands. Brave is an ongoing project aimed at connecting fashion brands with the needs of their future consumers in Scandinavia and the UK. Based on a deep dive into the industry and the consumers, it shows why and how attitudes towards Scandinavian fashion are changing and identifies where the opportunities lie for growth.
Speaker: Jill Hawkins, fashion and lifestyle futures consultant
 

1 PM: The future of B2B sales for fashion and lifestyle brands – in Danish
The fashion and lifestyle industry is quickly progressing, and this affects the way brands drive their sales. Digital solutions can help brands streamline and optimize their business, while at the same time improving the use of traditional sales channels. Learn more about how digitization of business processes can give you more time to nurture and maintain relations to customers and business partners. Something that is more important than ever.
Speaker: Niklas Joensen, COO in Traede + guest speaker
 

2 PM: Retail and etail trends explained – in Danish
Physical stores are still under pressure, while etail and subscriptions services are increasingly growing. Consumers are asking for easier and time-saving solutions while at the same time wanting both personal and relevant service in the ultimate lifestyle store. Get the latest insights on trends in retail concepts, etail solutions and be inspired by international cases.
Speaker: Louise Byg Kongsholm, trend forecaster and CEO at pej gruppen
 

3 PM: Your guide to the season spring/summer 18 – in English
Celebrating the new rebels: The fashion industry is in need of renewal and creative souls who are willing to go against mainstream fashion. We are seeing an increased longing for creative and quirky personalities after many years of retro, past, romanticism, and authenticity. The season SS 18 is based on the thinking of new rebels and contains four themes with commercial trends, styles, and colours. Join us for an update on the season.
Speaker: Louise Byg Kongsholm, trend forecaster and CEO at pej gruppen
 


FRIDAY

10 AM: Your guide to the season spring/summer 18 – in Danish
Celebrating the new rebels: The fashion industry is in need of renewal and creative souls who are willing to go against mainstream fashion. We are seeing an increased longing for creative and quirky personalities after many years of retro, past, romanticism, and authenticity. The season SS 18 is based on the thinking of new rebels and contains four themes with commercial trends, styles, and colours. Join us for an update on the season.
Speaker: Louise Byg Kongsholm, trend forecaster and CEO at pej gruppen
 

12 PM Robust fashion is the future – in Danish
The last decade in fashion has been focused on speed and volume. In the future, we will see an industry shifting focus from more to better. In the wake of fast fashion, high street, and concepts like ‘fashion constipation’ as well as a political focus on sustainability and reducing waste new goals, methods and concepts are coming to life. One of these concepts is ‘robust fashion’, a new way of design thinking and philosophy that strives to create strong and robust fashion items with a clean consciousness and strong storytelling.
Speaker: Manou Messmann, expert in consumer behaviour and CMO at The 2nd Edit
 

1 PM: Retail and etail trends explained – in Danish
Physical stores are still under pressure, while etail and subscriptions services are increasing growing. Consumers are asking for easier and time-saving solutions while at the same time wanting both personal and relevant service in the ultimate lifestyle store. Get the latest insights on trends in retail concepts, etail solutions and be inspired by international cases.
Speaker: Louise Byg Kongsholm, trend forecaster and CEO at pej gruppen
 

2 PM: Your guide to the season spring/summer 18 – in English
Celebrating the new rebels: The fashion industry is in need of renewal and creative souls who are willing to go against mainstream fashion. We are seeing an increased longing for creative and quirky personalities after many years of retro, past, romanticism, and authenticity. The season SS 18 is based on the thinking of new rebels and contains four themes with commercial trends, styles, and colours. Join us for an update on the season.
Speaker: Louise Byg Kongsholm, trend forecaster and CEO at pej gruppen

 





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