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PEJ talk program

Below you can see PEJs talk program for CIFF Fall/Winter 2018-19. The talks will be in Danish or English.

WEDNESDAY


11 AM: Your guide to Autumn / Winter 18/19 – Danish
Power to the people: We seek stronger relations, deeper seeded values and personal freedom. Design is always a mirror of the spirit of time and values of a given time and the dreams that we have a about a good life. The concept of freedom is the centre of the season autumn/winter 18/19 and the colours of styles are clearly communicated through four trend themes: Freedom to be neutral, Freedom to be curious, Freedom to think global on Freedom to speak up.
Speaker: Rikke Skytte, trend forecaster at pej gruppen
 

1 PM: Understand the basic premise of the physical store – Danish
Being a successful retailer requires a basic understanding of the premise of the physical store while adapting to the demands of the modern consumer and responding to the most relevant trends. But no matter how many trends are spotted and included one question remains: What is the main role of the store and how will that role be relevant in the future? This speak will focus on the strength and potential of the store and will provide new inspiration for design, sales and communication in the store.
Speaker: Creative director Thomas Jensen from Jensen Retail Group
 

2 PM: ...people are still buying, you know - Danish
The retail scene and the customers have never been more exciting, nor more demanding. And scary to some. We see concepts and brands become huge successes overnight, and others crash and burn. Why? During this session, concept and brand strategist Stine Grubbe will give you a truly inspiring journey into strategic concept development, introducing you to a very effective method for creating successful retail concepts and how to avoid painful mistakes. And always - from Stine's unconventional point of view.
Speaker: Stine Grubbe, Concept & branding strategist, and CEO at retailrebel.dk
 

3 PM: Your guide to Autumn / Winter 18/19 – English
Power to the people: We seek stronger relations, deeper seeded values and personal freedom. Design is always a mirror of the spirit of time and values of a given time and the dreams that we have a about a good life. The concept of freedom is the centre of the season autumn/winter 18/19 and the colours of styles are clearly communicated through four trend themes: Freedom to be neutral, Freedom to be curious, Freedom to think global on Freedom to speak up.
Speaker: Rikke Skytte, trend forecaster at pej gruppen
 

THURSDAY

11 AM: Your guide to Autumn / Winter 18/19 – Danish
Power to the people: We seek stronger relations, deeper seeded values and personal freedom. Design is always a mirror of the spirit of time and values of a given time and the dreams that we have a about a good life. The concept of freedom is the centre of the season autumn/winter 18/19 and the colours of styles are clearly communicated through four trend themes: Freedom to be neutral, Freedom to be curious, Freedom to think global on Freedom to speak up.
Speaker: Rikke Skytte, trend forecaster at pej gruppen
 

1 PM: Understand the basic premise of the physical store – Danish
Being a successful retailer requires a basic understanding of the premise of the physical store while at the same time adapting to the demands of the modern consumer and responding to the most relevant trends. But no matter how many trends are spotted and included, one question remains: What is the main role of the store and how will that role be relevant in the future? This talk will focus on the strength and potential of the physical store and will provide new inspiration for design, sales and communication.
Speaker: Creative director Thomas Jensen from Jensen Retail Group
 

2 PM: The road to 100% online wholesale for fashion brands - English
More and more brands are levering online channels for their wholesale operations. But few brands dare to go 100% online. Come and listen in when Niklas Joensen tells about the benefits your company can get by taking your wholesale 100% online and how you do it. Traede is a Danish B2B eCommerce platform that is used by 20.000 brands and retailers in more than 80 countries around the world.
Speaker: Niklas Joensen, COO, Trade
 

3 PM: Your guide to Autumn / Winter 18/19 – English
Power to the people: We seek stronger relations, deeper seeded values and personal freedom. Design is always a mirror of the spirit of time and values of a given time and the dreams that we have a about a good life. The concept of freedom is the centre of the season autumn/winter 18/19 and the colours of styles are clearly communicated through four trend themes: Freedom to be neutral, Freedom to be curious, Freedom to think global on Freedom to speak up.
Speaker: Rikke Skytte, trend forecaster at pej gruppen


FRIDAY

11 AM: Your guide to Autumn / Winter 18/19 – Danish
Power to the people: We seek stronger relations, deeper seeded values and personal freedom. Design is always a mirror of the spirit of time and values of a given time and the dreams that we have a about a good life. The concept of freedom is the centre of the season autumn/winter 18/19 and the colours of styles are clearly communicated through four trend themes: Freedom to be neutral, Freedom to be curious, Freedom to think global on Freedom to speak up.
Speaker: Rikke Skytte, trend forecaster at pej gruppen
 

1 PM: What does fashion and style mean for Danish women? - Danish
New knowledge about where women seek new inspiration, what motivates them to buy new clothes and accessories and which types of communication are most efficient to activate the purchasing power of women. Participate in this talk and learn how your brand can create a stronger relationship with women through targeted communication.
Speaker: Trine Lundahl, Client Service Director, Aller Media A/S
 

3 PM: Your guide to Autumn / Winter 18/19 – English
Power to the people: We seek stronger relations, deeper seeded values and personal freedom. Design is always a mirror of the spirit of time and values of a given time and the dreams that we have a about a good life. The concept of freedom is the centre of the season autumn/winter 18/19 and the colours of styles are clearly communicated through four trend themes: Freedom to be neutral, Freedom to be curious, Freedom to think global on Freedom to speak up.
Speaker: Rikke Skytte, trend forecaster at pej gruppen
 

Read more about PEJ GRUPPEN here.

 





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