Q&A with Primetime Nordic
Primetime Nordic A/S is a new permanent exhibitor in CIFF Shoes representing the sports and leisure brands Sergio Tacchini, Kappa and Carrera. We have asked them some questions about their brand house and their expectations to the collaboration with CIFF Shoes starting February 2016.
Can you tell us about your brand house and its development?
Our brand house has some of the best known sport and leisure brands in the Nordic countries. For the past years, we have strengthened our positioning with strong growth. We now have a brand portfolio that allows us to cover all segments in the sport and leisurewear market.
Which brands do you carry in your collection?
We carry several Italian brands such as Sergio Tacchini, Kappa and Carrera. These brands are both for sports, leisure and fashion. Especially Sergio Tacchini has the values of the Italian style, creativity and quality in close collaboration with a retro tennis style. It is a brand that loves casual clothes and shoes with a touch of sport, style and elegance.
Why have you chosen such a wide assortment?
Our assortment is very wide within shoes and clothing. We have models that fit the sporty and active men and women, but also the more fashion aware men and women. It is both the younger and older segments, who buy our brands. We have chosen that path because it gives us the opportunity to attract as many different consumers as possible.
Why have you chosen to establish your brands with CIFF Shoes and what do you expect from it?
We have chosen to collaborate with CIFF Shoes because we believe it to be the best platform to exhibit at, in regards to attracting as many buyers as possible. Our expectations are clearly to get new customers and to get more attention to our great products from the industry.
Primetime Nordic A/S is located in CIFF Shoes stand B3-185 on our 1st floor.