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Ground Floor

3am Eternal.

A wardrobe sourced, up-styled and re-designed by Emily and Caitlin Price. Formed in 2019, with the intention of creating a new sustainable business model, CSM and Fashion East Allumni womenswear designer Caitlin Price joined forces with her sister, vintage clothing business owner and aficionado, Emily Price.

Designed for the conscientious modern woman, the brand encourages a new spirit and energy in the world of up-cycling and circular fashion. Fusing their interests in vintage sourcing and design, the pair explore their own unique narrative of 'power dressing to party’ through reworking hand sourced items combined with deadstock fabrications and opulent embellishments.

3am Eternal seeks to create an eternity for clothing, it is committed to reducing waste and to working only with innovative sustainable marketing partners. For AW20, the duo showcased at London Fashion Week as part of the Positive Fashion initiative pioneered by the British Fashion Council. Most recently the brand launched in Selfridges as part of Project Earth - a bold sustainable strategy which sets out a vision to reinvent retail and change the way consumers shop.

The brand has featured in international press publications including Vogue, Grazia, Forbes, The Face Magazine, BBC Culture, 10 magazine and here!