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Ground Floor
AA Gold was founded 2019 by fashion enthusiast Arnold Gevers to create a wardrobe to care about your future self. The collection marries a composed cool style with sustainable design methods to create tuned in fashion with a responsible attitude for women and men. The design concept circles around avoiding waste and incorporates practices like repurposing or cradle 2 cradle and tells the story of the beauty of the respectful use of ressources with zero waste patternmaking. Yet again is the work of german choreographer Pina Bausch the starting point for the creative journey and the SS 2023 Collection "Nelken - Love Pushes & Love Pulls" is inspired by her examination of Love. Quite literally the title becomes a print motif which defines the look of the season. It's complemented with an embroidered motiv of warped circles to show the ever evolving nature of the emotion. The generous oversized silhouette remains part of the aesthetic DNA as well as beautiful fabric qualities. AA Gold - Future Wear with Attitude and Awarness