Level
First Floor
Segment
CIFF Village 1st floor
Area
B1
Stall
101

THE BEST OF WINTER 2024: BEYOND STYLE!

Exclusive fabrics, elaborate finishes and breathtakingly versatile detailing – ALBERTO's collection for the 2024 winter season is yet another celebration of pants culture in all its stylish facets. Pants with a wool and tweed look alternate with pants in elegant corduroy, fine jersey and technically sophisticated Ceramica styles meet classic chinos and jeans in a variety of colours and washes. Lovers of wide and regular fits will get their money's worth, as will slim-fit connoisseurs. Thanks to a well-thought-out selection of fabrics, the pants are also all washable at home.

ALBERTO regards itself as a culturally influenced pants label on the move, developed for people on the move. People who value quality, comfort and freedom, people who seek relevance while finding style. Founded around 100 years ago with the goal of becoming a dynamic, innovative presence in the international fashion world while constantly setting new standards, the brand has remained true to its founding ethos to this day. Contemporary craftsmanship values and design bear witness to this, as does the company's own concept store or the use of intelligent, voice-controlled interaction systems. What began as a small pants manufacturer has long since been incorporated into collections – for urban cyclists, for example. This brand has set itself the goal of anticipating the needs of its customers and combining them into an inspiring lifestyle concept that's also relevant beyond all trends.