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Ground Floor
Designed in London and produced in Portugal - whilst dreaming of the West Coast - all the jersey is pigment dyed and the positional prints baked before everything is stone washed as a nod to that unmistakable thrift store look. Batshit design and the twisting of one’s proverbial melon is not only difficult to replicate, it’s damn near impossible, so instead American iconography has been twisted to see things from an altered perspective. ARMY becomes ARTY, COACH becomes COUCH, woodland and desert camos are constructed from fifties pin up silhouettes adding a psychedelic edge to the visionary sensory perception. This isn’t just an homage it’s a love affair brought to life. The silhouettes are simple but come correct – you don’t need much else to construct using the de-constructed - drop shoulder, 100% cotton Tees, sweats and hoods, ripstop vacation shirts, gilets, combat jackets and bottoms… wardrobe complete.