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Ground Floor
April Utility Clothing is as a part of the April brand family based in Copenhagen, Denmark, and was founded by Patrik Rolf in 2016. Today April hosts an Internationally renowned coffee roastery, a PR agency, and our Utility Clothing Project. The idea to make clothes started in the roastery. We needed workwear for the team, and it took only a short time until we asked ourselves how we could translate what we knew about producing into manufacturing clothing. We reached out to factories located near to the April Seoul Store - because we knew they would be the best at production. That's how we ended up with "Designed in Copenhagen, Produced in Seoul." We treat our clothing like we do our coffee, respecting and understanding every part of the value chain. Everything we do here at April is created around what we use in our everyday work. That's why every drop we do is one outfit, not more or less. Until this season, we exclusively produced for our stores, and now we are here to open it up to the world. We look forward to showing you the third edition of April Utility Clothing.