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Ground Floor
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Style setters
Area
ES
Stall
032
BITTE KAI RAND is an international fashion brand with a rich history in Scandinavian design. The brand has a curious approach to the western world fast pace and is recognized for its unique style based on the design concept, quality, functionality and comfort. Fashion and design is meant to inspire and free you not control you, which is the essence of BITTE KAI RAND’s design philosophy: ‘A feeling to wear’ Starting out in 1981 as a knitwear brand, BITTE KAI RAND is well known for its innovative approach to knitwear and design. With openness to the always-changing world, each collection shows a display of new, inspiring cuts with contrast or material mix as well as new edgy updates on the simple, timeless knitwear design. Every season you will find a new favourite knit in the collection along with new authentic prints and colours, elegant silhouettes and graphic details. The brand’s pure and lavish play with different materials creates a richness that leaves every collection with an unpretentious and cool expression. “It’s all about inspiration – and not to overrule and dictate women in their style. Design at its best is when it’s functional and has great usability. We should not take ourselves so seriously all the time. It’s about living the life you want and gets a sense of well being when you get dressed" - Bitte Kai Rand, Creative Director BUSINESS INFO Bitte Kai Rand and her husband Michael Rand established BITTE KAI RAND in 1981. The head office is located in the old harbour area in the heart of Copenhagen.