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Today BLS HAFNIA is the supplier of your daily essentials with products that have the perfect fit and are comfortable enough to wear every day. BLS HAFNIA started as a rebellion towards the existing Fashion industry. Founder Besnik Miftari noticed that the Fashion industry and trends were primarily dictated by the industry and not by the consumer. There was a lack of representation and Besnik was committed to closing the gap and creating designs that were a representation of a new movement. It all started with a T-shirt: BLS HAFNIA’s first ever product was the spoof t-shirt. The limited T-shirt featured a rebellious play on the YSL logo T-shirt that was altered to say “BLS” which stands for ”Bedøvende’ Lifestyle”. While the word ‘Bedøvende’ is hard to translate, it is a phrase that resonates in many Copenhageners. A mantra that encourages you to believe in yourself and pay no mind to “naysayers” - turn a deaf ear to people who do not see your potential and discourage your dreams.