- Ground Floor
Today BLS HAFNIA is the supplier of your daily essentials with products that have the perfect fit and are comfortable enough to wear every day. BLS HAFNIA started as a rebellion towards the existing Fashion industry. Founder Besnik Miftari noticed that the Fashion industry and trends were primarily dictated by the industry and not by the consumer. There was a lack of representation and Besnik was committed to closing the gap and creating designs that were a representation of a new movement. It all started with a T-shirt: BLS HAFNIA’s first ever product was the spoof t-shirt. The limited T-shirt featured a rebellious play on the YSL logo T-shirt that was altered to say “BLS” which stands for ”Bedøvende’ Lifestyle”. While the word ‘Bedøvende’ is hard to translate, it is a phrase that resonates in many Copenhageners. A mantra that encourages you to believe in yourself and pay no mind to “naysayers” - turn a deaf ear to people who do not see your potential and discourage your dreams.