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by basics is colourful danish slow-fashion with a 360-degree-ethical mindset.

From the raw materials to the final product, by basics ensure animal, environmental, and social welfare in the best possible way. We do our best to treat the planet, people, and relationships with respect and honesty. We strive for quality and thoughtfulness in every style, in every personal interaction, and every aspect of our work. Therefore, we craft each collection using sustainable and natural fabrics such as wool, bamboo, and cotton. All organic materials are carefully chosen with this mindset. There are enough clothes in the world, so our concept is: buy only what is needed; mix and match colours, styles, sizes, and quantities as it fits each shop — complete flexibility; complete transparency.