Based on the brand values of confident, positive, and engaging statements we will create a personality that reflects these. It is absolutely ok to be curvy. It is great to be shapely and it is a celebration of women of all shapes and sizes. The brand payoff has a positive message:
STYLE YOUR CURVES.
CISO is the casual-smart brand for curvy women who want great colours, beautiful, feminine details combined with quality and shapes that take curvy figures into account. Our CISO collection is a great mix of styles and fits, which should inspire curvy women with pretty and flattering styling and fashion. We design to make you feel confident in all dressing moments.