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IT’S GOT TO FEEL RIGHT Designed in Denmark - Produced in Europe LAURIE is a Danish brand that has operated under the slogan "It's got to feel right." since 1987. For us, this means that our clothes must be comfortable to wear while being produced with a sustainable mindset. We love the classics - the long-term perspective is essential in our design philosophy, and it is woven into our history, both when it comes to material selection and passion for perfect fits. LAURIE is for women of all ages who appreciate exceptional quality and unsurpassed comfort. We go to great lengths to create with a continous focus on sustainability which should go hand in hand with fashion production, and we are constantly improving the way we make products, work with suppliers and educate our staff.