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Ground Floor
Born in color. CRUSH is an independent, female-run Belgian fashion label founded by creative artist Jill Shaw. Feel-good shapes meet waves of delicious color, inspired by the laidback lifestyle of our surfer girl founder & muse. Ready to wear and be styled up or down, CRUSH hits the mark as both contemporary and timeless. With origins in pure cashmere, as well as a select number of bespoke cashmere, silk, and cotton blends, every CRUSH piece radiates an elevated ease and joy - made for the night talks and the beach walks. Connecting Jill’s love for the ocean with a conscious design ethos and a transparent and vertically-integrated supply chain, responsibility is at the heart of our brand. As CRUSH grows, our dedicated team are constantly working to ensure our pieces limit harm to the planet we love. Welcome to the CRUSH Club - we can't wait for you to join our adventure.