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Level
Ground Floor
Segement
Bungalow
Area
C1
Stall
005A

New York-based fashion house DKNY was founded in 1984 gaining instant recognition for its wearable basics. The brand shot to fame thanks to its chic ready-to-wear collections designed around the concept of Seven Easy Pieces that could be worn together to create multiple looks.

“So many women find assembling the right clothes bewildering today,” Karan told a reporter at the time. “They’ve discovered fast ways to put food on the table, but they do not know how to get their wardrobes together easily.” Karan’s collection was based on the idea that with the right basics, a woman could accomplish anything. It certainly struck a note with her audience at a moment when women were transcending career stereotypes and aiming to shatter the glass ceilings of corporations and politics. And her approach still makes sense today, as Karan continued to update and refine her designs with an acute sensitivity for women and their relationships with their bodies. A global success, DKNY is synonymous with modern luxury and has built a strong celebrity following over the years. Known for its contemporary womenswear, today the brand boasts 70 store locations across the world. DKNY sleepwear is pretty and practical, boasting chic pajama sets, cozy onesies and luxurious nightshirts.