Ground Floor
Premium & Classic Apparel
HELMSTEDT was founded by Emilie Helmstedt in 2018 and was first seen on the runway with the SS19 collection, Oceania. From the outset, the brand has received international recognition from i.a. Vogue, ELLE and Forbes. HELMSTEDT works at the intersection between art and fashion – with the delight of the unexpected. The artistic approach is manifested in womenswear, sculptures, and poems. Each season’s whimsical universe starts from Emilie’s imagination and is brought to life in the HELMSTEDT design studio in Copenhagen – the Helmstedt House. When Emilie Helmstedt founded HELMSTEDT in 2018, it was based on a vision of bringing the worlds of fashion and art closer together. Growing up in a crafts focused family, Emilie always knew she would become an artist, and pursued that passion all throughout her life and at the Royal Academy of Fine Arts in Copenhagen. Among the testaments to her talent, Emilie has won the largest Scandinavian fashion prize, Magasin Du Nord Fashion Prize, was shortlisted for the LVMH prize 2020, and named “the most visionary young designer in Copenhagen” by Vogue. Helmstedt’s approach to fashion is rooted in the idea that dressing is an expression of who you are as a person. The brand believes that by increasing the connection between art and fashion, they achieve a space where people invest in their clothing, care for it and see it as a way to express themselves creatively. Helmstedt creates pieces that speak to people on a personal level and give them a sense of ownership and pride. The brand wishes to elevate fashion to the level of art, where it is valued and appreciated for its beauty and expression. In Helmstedt's Copenhagen studio, each print is hand-painted with watercolour or acrylic. All colors are blended by hand, and the styles, materials, and embroidery are carefully chosen. The process of creating one single print can take up to several months to ensure the quality and the colors are as wanted. Helmstedt does not work across different trends - their colour palette, silhouettes, and choices are based on the theme of the collection, which makes the brand true to its core creating pieces that will stay resistant to the passing of time.