- Ground Floor
FIND THE SCENT THAT CALLS YOUR NAME
Etat Libre d’Orange is an ambitious, audacious perfumery — passionate, exuberant, liberated. Free to create. Free to love and be loved. This is a different kind of perfumery – intelligent, with a point of view. A whimsical perfumery that uses irony to hone the names of its scents. A spirited perfumery that shakes up prejudices and stirs up ambiguities. A perfumery that plays with ideas and reinvents the pleasures to be found in the sense of smell, through sublime, delicately composed juices. These are juices composed from first-rate, living matter that fuses with the skin so they can only belong to the person who wears them. Juices that are fashioned without constraint or compromise. Juices that are designed to disturb, to touch, to tempt, to thrill. And seduce, seduce, seduce. Juices that are created to extend the confines of perfume, to overcome the forbidden, to break the rules. To rebel. To exist, at last.
With an emphasis on originality, audacity, authenticity and freedom of expression, Etat Libre d’Orange proposes surprising olfactory compositions, without any limitations in terms of creativity, raw materials, or expense.
This is why the brand has met a growing number of passionate fans who see in Etat Libre d’Orange its singularity, its sincerity, and its adherence to its ethos: luxurious, provocative, sometimes ironic, often subversive, and always elegant.
Etat Libre d’Orange is a declaration of independence. Etienne de Swardt worked for a long time in the rarefied world of luxury perfume, a world which has had a fixed scope and ambition. Much of the work in recent years has been limited to simple and sterile fragrance expressions. Perfumes have been conceived with the goal of pleasing the greatest number of potential customers, and this goal is based on the premise that customers want something easy and uncomplicated.
Bored with these dictates, Etienne formed his own house with the idea of starting a revolution. He wanted to create a challenging perfumery, to emancipate juices from traditional restrictions. He envisioned perfumes that were furiously liberated, dangerously endearing. Flamboyant, excessive, perfect. Sometimes scandalous, always delicious. Perfumes for life and love and making love.
Etat Libre d'Orange is distributed in Scandinavia by Brands of Beauty @brandsofbeauty.dk