Level
First Floor
Segment
CIFF Village 1st floor
Area
B0
Stall
104
Fred Perry has always been different. Triple Wimbledon champion Fred Perry was born to a cotton spinner. He played and fought his way through, always with style and despite the establishment. In 1952, he founded the Fred Perry brand, designing his first pique shirt the same year. That shirt, the shirt, would transcend sportswear to streetwear on the backs of generation after generation of British youth subcultures. The shirt is the start and end of everything we do, because it’s more than a shirt – it’s a rite of passage, it’s the uniform of the non-uniform. A true icon. Fred Perry has never adjusted its course for anyone. Never been a slave to fashion. Never tied itself to the latest subculture. This philosophy has led to long term collaborations with like-minded partners, from Comme des Garçons to Amy Winehouse and from Raf Simons to Charlie Casely-Hayford.