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Level
Ground Floor
Segement
Greenhouse
Area
F
Stall
019
WHEN YOU PUT ON GRAMICCI, YOU ARE PUTTING ON OVER 30 YEARS OF INNOVATION, EXPERIENCE AND INDUSTRY LEADERSHIP. THE BRAND’S FOUNDER MIKE GRAHAM HAD BEEN CLIMBING IN YOSEMITE THROUGHOUT THE 1970S – WHEN HE PICKED UP THE NICKNAME GRAMICCI. IN 1982 HE DESIGNED A PAIR OF TROUSERS THAT WOULD BE FIT FOR PURPOSE ON THE MOUNTAINS, WITH A REINFORCED GUSSETED CROTCH AND BUILT-IN NYLON BELT – AND A LEGEND WAS BORN. AT GRAMICCI THEY BELIEVE THE WORLD IS MORE THAN JUST A PLACE TO LIVE; IT IS SOMEWHERE TO GROW UP, START A FAMILY, ADVENTURE TO PARTS UNKNOWN AND ENJOY THE FREEDOM OF NATURE.