Add to album
Ground Floor
Practical Pieces of Everyday Magic GRECH & CO. is a Nordic-American label founded in Denmark, in 2015. It creates a range of capsule essentials and accessories for the whole family to love, use, wear and share. It is a space where California Retro meets Nordic Minimalism. It is solid colors in simple form, timeless patterns and prints. Each piece from each collection is thoughtfully created to nurture the soul by offering beautiful comfort and practical ease to your day to day. It is sunny, playful, bold - yet simple. It is Transitional. Single designs that reach all ages, genders and seasons, while using conscious production and materials. It is a ‘less is more’ philosophy. It is kind to our environment. It is family owned and understands there is nothing more important than just that - Your little big family. About the Founder Born and raised in San Diego, California, founder and designer Janet Grech lives her journey of Motherhood in the Copenhagen region of Denmark. She sees fashion as a means of merging the nostalgia of her 80's and early 90’s retro California childhood, with a Nordic experience of Family-hood. She also sees fashion as so much more than expression. GRECH & CO. is inspired by the modern family. Raising 5 children is also a large inspiration behind the designs of the brand. Style does not need to be compromised for function or practicality. The idea that one single item such as a water bottle can be equally loved and used by both Mother and Son for example, can be quite impactful for both our personal economies and our environment. And so, It is with great pleasure that we welcome you to the GRECH & CO. family, where practical pieces of magic meet everyday life.