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Digital Exclusive

ikidandfriends is a new sustainable children's clothing brand that focuses on cool, colorful, comfortable everyday garments with a clear graphic profile with bold, fun and communicative statement prints around sustainability and friendship. We are aiming for the millennial parent and their children between 2-10 years. Sizes run from 98-140 cl. Behind ikidandfriends is fashion designer Ulrika Schalin with a past in streetwear, sports and uniform design for Swedish Olympic collections for several Olympics. In her first collection, she has collaborated with the design duo and multi-artists Karl Grandin and Björn Atldax. We want to be an inclusive brand with a cute/cool/kind attitude :)