Ground Floor
Contemporary Womenswear & Menswear
DESCRIPTION Julie Josephine Essentials is a Norwegian fashion brand established in 2016 by Julie Josephine Blystad. We believe creating pieces that are long lasting with a classic design, will make you invest in well thought through pieces. Our theory is buy less, just increase the quality of your product. This will help us all become more environmentally friendly. Our collections are defined by simplicity, functionality and iconic silhouettes. A clean-lined aesthetic with a sense of ease. Focusing on exceptional fabrics and perfected cuts, to form a classic signature. We value the smallest details in every piece, which is what makes them unique and wearable throughout time. It all began with ”the perfect white tee”. Today, the brilliance of our rare jersey exists in a complete capsule collection. The pieces from our jersey collection is knitted in a mid-weight cotton that is exceptionally kind to the skin. It’s durable, easy to care for and not see-through. Each piece is developed to simplify your everyday life, so it’s important to us that they stay in shape for years. We continuously thrive to create outstanding pieces from the same quality to make sure that you never question what to wear ever again.