Minimum

What began as a standalone retail store in Aarhus, Denmark back in 1997 has since developed into an international fashion brand. Ever since, the collections have been refined while paying great attention to the minimalistic signature of Minimum. Keeping an unpretentious and transeasonal approach to fashion, Minimum is the synonym to effortless fashion that can and should be worn season after season. With our heritage deeply rooted in the Scandinavian ground, we know that less is more—and with less, we spend more time perfecting the craft details of every piece to prolong the quality and thereby lifetime of our styles. The cornerstone to our philosophy.