Level
Ground Floor
Segment
Contemporary Womenswear & Menswear
Area
C2
Stall
026
NEUW IS A MODERN DENIM BRAND, MADE FOR METROPOLITAN PEOPLE. BORN FROM LOVE FOR; JEANS, MUSIC AND CONTEMPORARY CULTURE. THE GENERIC CONNOTATION OF A DENIM BRAND IS CASUAL DAY TIME WEAR. HOWEVER, THIS IS NOT NEUW. SINCE THE BRAND INCEPTION, NEUW HAS BEEN DEFINED BY DARK JEANS WITH A SHARP EDGE INSPIRED BY MUSIC. WE ARE NIGHT TIME DENIM BRAND. AS SUCH, DARKNESS IS IMPORTANT TO US. THIS RANGE IS AN EXPLORATION OF OUR FAVORITE COLOUR, BLACK. A COLOUR THAT SIMULTANEOUSLY COMMUNICATES SOPHISTICATION AND IRREVERENCE. A BALANCE BETWEEN REFINEMENT AND ROCK N ROLL EDGE, WHICH IS EXACTLY WHAT WE HOPE TO ACHIEVE WITH THE CLOTHES WE MAKE. WE CALL THE Q124 RANGE, BEYOND BLACK. IT IS A FULL COMMITMENT TO WHAT WE DO BEST: DENIM INNOVATION. HOWEVER, THE RANGE IS ALSO A COMMITMENT TO BUILDING A FULL WARDROBE FOR MODERN CREATIVES. SO, WE TEAMED UP WITH WOOLMARK PRICE WINNING DESIGNER AND TAILORING EXPERT MARIO-LUCA CARLUCCI. TOGETHER WE CREATED A RANGE OF SHARP SILHOUETTES MADE FROM DURABLE, TEXTURED FABRICS THAT EFFORTLESSLY CAN TAKE THE NEUW PEOPLE FROM THE STUDIO, BOARD ROOM ORE BAND ROOM TO THE GIG, DINNER OR NIGHT OUT. DESPITE THE NAME ”BEYOND BLACK”. IT IS AN EXPRESSIVE RANGE FULL OF COLOUR, IT´S JUST SET ON A BLACK BACKGROUND WHICH GIVES THE RANGE A DISTINCTIVELY NEUW LOOK & FEEL.