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Ground Floor
You may not know their names, but you’ve smelled them. In fact, you probably smell of them right now. Without them, your fragrance simply wouldn’t exist. While natural essences bask in the limelight, synthetics are the clandestine infiltrators that spark off fragrant revolutions. It was the discovery of coumarin that yielded the first modern perfume, Fougère Royale, in 1881. Aldehydes lent their abstract sheen to Chanel N°5. Ethyl-vanillin enhanced Shalimar’s plush cleavage. Hedione® breathed its radiance into Eau Sauvage. And no contemporary scent could do without synthetic musk or the ubiquitous Iso E Super. Whether they imitate nature, tease out its innermost secrets or veer off into botanically impossible smells, synthetics are the true building blocks of perfumery. Elegant solutions discovered by scientists, wafting from labs onto skin and into your nose. Nomenclature celebrates design in perfume chemistry by showcasing today’s most inspiring, exclusive molecules—so exclusive that some, known as “captives,” are zealously guarded by fragrance companies. Through a series of sheer and streamlined compositions, Nomenclature explores their complex facets and their potential for protagonism. Demonstrating that these man-made hybrids of poetry and science have a beauty all their own. The beauty of modernity. Nomenclature was conceived in New York by Karl Bradl and Carlos Quintero. The former need not be introduced to fragrance lovers. Scent-obsessed since childhood, Karl became an award-winning perfume designer. While he is not a “nose”, his role is a defining one: he conceptualizes each scent, chooses its notes and ingredients, and guides the perfumer throughout the development process. Carlos Quintero, a self-described “Renaissance” designer, sees his work as a process that can be applied to any facet of life, be it fashion, graphics, furniture, packaging, digital, accessories, objects... He has worked in Italy and New York for prestigious global fragrance, fashion and publishing companies. MODERN ECLECTICS Launching in Autumn 2022 is Modern Eclectics. The new collection is a quintet of perfumes that are distinctive yet easy to wear; striking and clean compositions that mark an evolution beyond skin scents and single notes. Each perfume is its own beautiful distraction, requiring nothing of its wearer other than a desire to experience something new. Nomenclature is distributed in Scandinavia by Brands of Beauty