Level
First Floor
Segment
CIFF Village 1st floor
Area
B3
Stall
116
Cool sneakers - Mid price level: The new North Sails Foot collection reworks the summer line to include products for both men and women and features new elements so as to interpret the most iconic models in line with the brand’s new visual identity. In fact, the restyling of the North Sails logo elevates the nautical theme which is emblematic of the brand and further establishes the brand as a figure head within the world of urban footwear. The three macro groups which make up the footwear collection–Core, North Tech and Ocean Outdoor–have been expanded and fine-tuned through the use of innovative design, original colour palettes, experimentation with textures, materials and finishes. The styles range from quintessential summer models to examples of high-performance design, from hybrid silhouettes to unisex models, the SS24 collection is definitely one of the most complete, versatile and cohesive collections. New elements for the season include a reworking of the iconic Hitch model – the construction is essential and sinuous, the movement created in the uppers and inserts follows the soft lines in the detailing and decorative stitching. However, this seemingly simple design is characterised by a discreet yet discernible energy. The positioning of the eyestay panel makes the logo stand out visually, similarly, the brand’s name is written on the midsole. Versatile and minimalist - the Tailer 2024 simultaneously elevates and celebrates one of the mainstays of the entire collection. A new introduction to the summer collection comes in the shape of the new Spinnaker 2024. This model embraces a more eclectic style whilst still retaining its iconic features: such as the semi see-through rubber sole with excellent grip and perforations in the sole to allow water to drain away. This creative use of colour, transparency and texture produces a design with breathable mesh uppers and new branding on the eyestay panel and tongue, which fits harmoniously into the 4202REMUSGNIRPS overall summer collection while preserving all the high-performance characteristics which ensure comfort, flexibility, protection and a good fit. Last but not least, we have the introduction of a new model: the Skipper 2024, the design references the heritage of the shoe–originally exclusively designed for yachtsmen–and is aimed at the urban universe, thus expanding the scope of a model which is symbolic of North Sails. Thus, a high-performance boat shoe is transformed into a more accessible p