Sustainability, transparency and fairness are Pure Pure's hallmarks. Pure Pure is GOTS-certified high quality kids wear, gloves, hats and UV caps. Since 2013, Pure Pure have been the first GOTS-certified hat manufacturer. Pure Pure is produced in Europe and only from organic, sustainable and renewable materials. The cotton used is sourced from controlled organic cultivation, and is fair-trade, sustainable and environmentally friendly. The high quality merino-wool used is mulesing- and chlorine-free from controlled organic animal husbandry in Patagonia.