- Ground Floor
New concept denim from Tokyo, evolving with the times and culture. Out of date is the theory that denim is sturdy and long wearing. Our denim is beyond those stereotypes.
The producer Yuji Honzawa's principles, The 3 Fs: FABRIC, FIT, FINISH are all executed with utmost precision by each individual artisan engaged in the production process. You can find the delicate Japanese craftsmanship in all aspects; wash, whiskers and details to create a real vintage look and feel. RED CARD represents the Japanese sensitivity to detail. The creative mindset allows us to offer advanced REAL DENIM.