Ground Floor
Premium & Classic Apparel
Rethinkit create quality design that are made to last a lifetime. We aim to become a permanent part of the everyday wardrobe that fits active lifestyle, where movement, comfort and style are in focus. Rethinkit believes in the notion of long-lasting clothes and fewer styles that can be mixed and matched, as we wish to minimize the number of items in the wardrobe. Becoming the perfect hybrid between the sports and everyday wardrobe without compromises. From work to work-out. Rethinkit is athleisure wear made in a smart and versatile design with stretchable, breathable and moisture absorbing recycled materials, which is suitable for the gym, the yoga mat or your everyday life. Functionality and design are in focus, and we have put emphasis on movement and comfort to make it as easy as possible for you to be active. We work with high quality materials made for GRS, RWS or GOTS certified materials. We aim to be part of the conscious and long-term choice that is made. Both for the wardrobe and the person. Rethinkit seeks to give back to community, small health lifehacks to focus on self-care in a sometimes-stressful everyday life. This by short videos on how to calm down with proper breathing, mindfulness, practicing gratitude, also how to cook easy seasonal food on the go, local training communities and drop in work outs and much more. Rethinkit Studios continues to work on optimizing the life cycle of the products – from the origin of the materials to the clothing which can last and remain relevant for a longer period. This by securing, developing, and mapping the value chain, all through conscious focus on creating good, durable design.