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Ground Floor

Sarawear Brand was created in Tokyo in 1992.

Sarawear’s spirit is 'Being Cute Forever', and offers quality standard clothing for all ladies.

In 1997, we opened our first shop, in Tokyo. Our clothing is sold in about fifty multi-brand stores throughout Japan. Our flagship shop is in Jiyugaoka, one of the Tokyo's most fashionable and popular suburban areas. In addition, we collaborate with Japan's leading department store, ISETAN.

From choosing materials to finished product, our clothing is created entirely in Japan, using the best natural materials.

In addition to our core principles of using only high quality materials produced exclusively in Japan, our guiding philosophy is to create clothing that enhances and embellishes everyday life. Ladies feel 'naturally elegant' wearing our clothing.

Our customer target is mature ladies who insist on quality and natural materials and embody the spirit of 'Being Cute Forever' even at 50 years or more.

Designer Miyuki KOBAYASHI
Born in 1970, Tokyo
1992 Graduated from Esmode Japan as the top student
Worked for Beams Japan (multi brands stores) and NUNO CO.LTD (textiles maker)
Since 2007 started working as the designer of Sarahwear