selfhood

Selfhood is an expression of simple sophistication with an element of surprising detail. The style consists of feminine shapes mixed with a more pragmatic and edgy cut borrowed from menswear. We achieve simple sophistication with timeless designs, and a nerdy attention to detail. Always while considering practicality in use. In our enabling endeavor, we design outerwear for the individual, creating styles that will seamlessly adapt to your personal style. This is what we call Studio of Individualism. Based on a slow fashion principle we produce conscious outerwear for the style-savvy consumer. We focus solely on outerwear, meaning we are experts when it comes to creating durable outerwear, with attention to functionality in use. We are not afraid to repeat styles, as we trust our designs to be strong enough to last through erratic design trends. But we like to explore and push the limits, so each collection will be a further and improved version of our previous collection.