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In august 2002 the renowned haute couture designer Isabel Kristensen collaborates with IC Company to launch ”O by Isabel Kristensen”. The original concept was to create a ‘bridge’ between the luxury world of haute coture and the affordable high-street. In July 2005 Isabel Kristensen leaves IC Company and the brand is reborn as ”Soaked In Luxury”. In 2014 DK Company acquire the brand from IC Group. Today, the creative direction of the brand takes us back to the origin of luxury meeting high-street.