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What’s a watch? Something that tells the time? A fashion accessory? A statement? What if it’s more? What if it’s a slice of personality? What if, when people look at your wrist, they get a glimpse of you? Of who you really are? Wouldn’t that make you think differently about a watch? In 2014, two sets of brothers set out to create a timepiece that was a stylish, affordable and true representation of its wearer. They set out to build Tayroc.