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Level
Ground Floor
Segement
Sustain
Area
EN
Stall
017A
17 years ago, designer Tetyana Chumak created one of the first Ukrainian mass-market clothing chains TAGO, which has been reformatted over time and is still developing as a local clothing brand TG. The main rebirth happened to the designer’s favorite thing when the first lockdown happened. It was during this difficult time for the whole world that Tatyana, like many others, decided to return to her roots and created TG Botanical – TG's "little sister": a clothing line for which technology and nature are in tune. For Tatyana Chumak, the creation of this brand is not only an opportunity to keep in touch with the family and their business (her dad has been farming all his life), but also a desire to show the whole world that locally produced clothes can and should be environmentally friendly. Family values transmitted to Tatyana by her parents determined her business method and demonstrated the importance of the community for the success of any business. Thanks to the occupation of her family Tatiana have an opportunity to research technologies for the production of fabrics from nettle, flax, hemp and control the manufacture of products from the moment the first sprouts appeared on the moist soil of the Ukrainian field. TG botanical team uses experimental techniques for dyeing fabrics with plant pigments obtained from tansy flowers, acorns, onion husks and coffee beans. In addition to a conscious approach to Tatiana’s business, she also thinks about her role as a woman-leader, about the hardworking Ukrainian women with whom she was lucky to work, as well as about all those who have great potential, but have not yet dared to reveal it. There are 25 talented women in her team. Since the Russian invasion, Tetyana is focusing her efforts on supporting them and considers it as her most important duty now, so she uses all available means to help with their relocation and to maintain their jobs. And today, despite all the difficulties and obstacles, TG botanical continues to implement its big plan by preparing to the presentation of the new T|G Botanical collection at Copenhagen Fashion Week on August 11th.