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That Gorilla Brand was founded in 2018 with one mission: to create something bigger than a fashion brand.. That Gorilla Brand is proud to honor the animal that inspires us by supporting The Gorilla Organization, a charity that works tirelessly to protect this great ape and its habitat, through projects of community led conservation. While we always donate €2 from every item we sell, each season we also nominate one exclusive piece from our women’s, men’s and kids’ collections and give 100% of the profits from these pieces directly to this amazing cause.