THE NEW was founded in 2016, fueled by a desire to inspire new generations to meet the world with confidence, open arms, and great style. Each collection
brings world topics to children’s level with a playful and stylish touch, while trusting in children’s power to make the world a better place.
Together we are stronger, and we hope to encourage children to stand united in peace and embrace diversity. Our designs allow them to go for a casual and free-spirited street look, or to spice it up with exceptional clothes that make them feel unstoppable. We believe that all kids are cool, and we are here to inspire them to believe in themselves and find their own way. The future is bright, as the sun will rise again and bring new opportunities.
THE NEW siblings was added to our family in 2021, as a mini brand for babies and toddlers aged 0-4 years. THE NEW siblings is built on the well known
design DNA from THE NEW, and offers a wide range of soft and comfortable everyday styles, formal wear, and accessories. Like any other sibling, THE NEW siblings is also developing a personality of its own as it grows. Comfort, quality, and playfulness are fundamentals of each collection, to let the little ones play and explore freely. We want the best for them, so we craft most siblings garments from soft, organic cotton and incorporate stretch and thoughtful details to make dressing fun and effortless for both parents and the child.