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Digital Exclusive

THE NEW THE NEW encourages children to find their own style with a glint in the eye and a twist of humor. The collection reflects Danish design with a contemporary style with a subtle palette of colors and unique prints and edgy statements cut in fashionable yet functional styles for girls and boys aged 1-16 years. THE NEW siblings: THE NEW siblings is built on the strong design DNA from THE NEW. The collection ranges from size 56-98 and contains soft and comfy styles perfect for the little toddler playing around all day.