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Digital Exclusive

THE NEW was founded in 2016, fueled by a desire to inspire new generations to meet the world with confidence, open arms, and great style. Each collection brings world topics to the children’s level with a playful and stylish touch, while trusting in children’s power to make the world a better place. We hope to encourage children to stand united in peace and embrace diversity. To cheer on a new dawn of girl power and sisterhood. Or fight for the awareness of our beloved, yet endangered animals. Showing them that it is okay to disrupt the norms and take on a new path. The sun will always rise again and bring new opportunities.