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THE NEW was founded in 2016, fueled by a desire to inspire new generations to meet the world with confidence, open arms, and great style. Each collection brings world topics to the children’s level with a playful and stylish touch, while trusting in children’s power to make the world a better place. We hope to encourage children to stand united in peace and embrace diversity. To cheer on a new dawn of girl power and sisterhood. Or fight for the awareness of our beloved, yet endangered animals. Showing them that it is okay to disrupt the norms and take on a new path. As our logo indicates, the sun will always rise again and bring new opportunities. So, we meet each day with higher ambitions. In 2023, we will launch a wide range of GOTS-certified styles, and we focus on creating more oversize and unisex designs, which will extend the clothes’ lifetime. In 2021, THE NEW siblings was launched to offer adorable styles with a twist of playful, charismatic, and stylish prints for babies and toddlers. Our four annual collections offer a wide range of clothing for boys and girls in sizes 56-104 cm.