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Ground Floor
Rooted in the scandinavian design tradition, TONSURE is a menswear brand with an international outlook. For the autonomous man who has an interest in fashion but is not part of any group, rather has the confidence to define his own style. Mixing the duality of sharp tailoring and softer technical sportswear with nicely fabricated details, fabrics, fúnctionality and modern ideas, TONSURE seeks to innovate through tradition. To define an entity of curated, aesthetic and thoughtful menswear that encourage and defines the individual in us all. WHY: Lack of classic, yet modern, mens fashion brand in the medium price range for the generation that is adult but young at heart or vice versa HOW: New common ground for individualists. A new”movement” of masculine designer menswear with emphasis on scandinavian simplicity, fashion with thought and purpose for the individualist. WHAT: Classic modern menswear with an edge for the man with international outlook who does not belong to any fashion group but defines his own look. Quality in fabrics and manufacturer, honesty, longevity, value in design, innovation through tradition.