Veja is the radically transparent French sneaker brand known for its environmentally-friendly production methods. Founded in 2004 by Sébastien Kopp and Ghislain Morillion, the brand privileges ecological materials, think: organic cotton, vegetable-tanned leather and natural rubber, all fair-trade. All Veja trainers, including their shoes for kids and women, are made in Brazil with respect for the environment. Veja has pioneered a new approach to production in the fashion industry, championing ecological and fair-trade practices, creating solidarity from the producer to the consumer. Sticking to classic styles, inspired by 1970s Brazilian designs, Veja trainers are as popular among the fashion set as they are with kids. Good to the planet and easy to wear with any outfit, join the green revolution with a pair of Veja trainers!