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Victory is an old danish underwear brand, established in 1945. After decades of rest, we are reestablishing the family business. We strive to recreate a sustainable brand with the original focus on quality, durability and the danish heritage.

We aim to build a lasting collection of essentials, for consumers to know what they get and be able to get it again and again. In all modesty you should consider our products as you would a Wegner-chair, a Opinel-knife or a Zippo-lighter. As timeless objects, made to last – Not demanding unnecessary attention.

We believe that durability is the best road to sustainability and with our products made from high quality organic cotton – knitted in Denmark and manufactured in Europe – We hope to bring balance, sustans and continuity we believe this is needed.