- Ground Floor
WASHOLOGI means the study of laundry and is a Swedish brand with a wide selection
of sustainable garment care by laundry guru Viktoria Widengren. Tailor-made laundry
products, manufactured with care and accuracy on the west coast of Sweden.
The need for a new, environmentally friendly, and efficient garment care line, shrouded
in a design that makes you want to keep them fronted. That was the start of WASHOLOGI.
Everyday luxury with sustainability in focus.
"In the light of refurbishing our house, I discovered that the laundry room was in need
of a serious facelift. That was when I spotted the gap and decided to develop a new
line of modern, nice-looking, biodegradable products for fashion & lifestyle shops.
Garment care actually starts in the fashion store" says founder Viktoria.