Washologi

WASHOLOGI means the study of laundry and is a Swedish brand with a wide selection of sustainable garment care by laundry guru Viktoria Widengren. Tailor-made laundry products, manufactured with care and accuracy on the west coast of Sweden. The need for a new, environmentally friendly, and efficient garment care line, shrouded in a design that makes you want to keep them fronted. That was the start of WASHOLOGI. Everyday luxury with sustainability in focus. "In the light of refurbishing our house, I discovered that the laundry room was in need of a serious facelift. That was when I spotted the gap and decided to develop a new line of modern, nice-looking, biodegradable products for fashion & lifestyle shops. Garment care actually starts in the fashion store" says founder Viktoria.