CIFF

CIFF Media

Nina Wedell-Wedellsborg from Wessel & Vett Fashion Prize
We had the pleasure of having Nina Wedell-Wedellsborg in our podcast studio who is the initiator of the Wessel & Vett Fashion Prize – Scandinavia’s most prestigious fashion design award, founded by the Wessel & Vett Foundation in 2012 to embody its core values of entrepreneurship, creativity, and good business acumen. This Prize underscores the Foundation’s dedication to nurturing Danish design talent, while honoring the legacy of Magasin as a historic fashion institution. Through the years the winners include Cecilie Bahnsen, Helmstedt, STEM and Tonsure.
CIFF Media x Fashion Forum: What trends and tendencies – both among brands and buyers – are being shaped by the pressure the fashion industry is currently experiencing?
In this first episode of the podcast series CIFF Media x Fashion Forum, we bring together three voices, each with their unique perspective on the industry: Sanne Sehested, Creative Director and founder of Gestuz; Jacob Tikøb, Senior Category Manager for menswear and shoes at Salling; and CIFF's Director, Sofie Dolva. Together, they paint a current picture of an industry in motion – and share their insights on what it takes to move forward stronger. Host: Carla Christine Bruus Aagaard-Strube
Uffe Buchard from Darling Creative Studio on creating the visual identity for CIFF
How do you transform 46.000 square meters into a vibrant city guiding visitors through all the brands of CIFF?  Darling Creative Studio knows – a Copenhagen based creative boutique agency focusing on fashion, design, art and much more. The way they work with fashion is by staging it – and this is exactly what they do season after season at CIFF. We had the pleasure of having Uffe Buchard, Partner and Creative Director, in the studio who alongside Jens Løkke, Partner and Managing Director, have been doing the visual identity and creative direction for the past three seasons. And our upcoming edition in August is no exception – this season they are taking everyone at for a walk in the park.
Kayla Curtis from Hypebeast on how American girls are fangirling on Scandinavian style
As a Creative Editor at Hypebeast, Kayla Curtis focuses on client and brand-facing work which makes CIFF a must-attend for her during Copenhagen Fashion Week. With a strong appreciation for Scandinavian design, she is drawn to the way Scandinavians blends function with personal flair and playful details. To Kayla, CIFF offers the ideal setting to discover new brands and connect with products on a deeper level – an essential part of her role in shaping creative narratives for Hypebeast.
Ana Escalante from Who What Wear on figuring out the why behind what people are wearing
Ana Escalante is one of the people we love seeing returning each season at CIFF. As an Associate Features Editor at Who What Wear her work evolves around digging into online trends and figuring out the why behind what people are wearing. This is exactly what she does when walking the halls of CIFF and the streets of Copenhagen where she finds herself drawn to the conversations about buying strategies and the way Scandinavians creates a unique, personal aesthetic.
Mos Mosh celebrates their 15-year anniversary
In March the Danish brand Mos Mosh celebrated their 15-year anniversary. And they had a lot to celebrate; 2,500 retailers across Europe, a successful webshop and last year they opened their very first store in Copenhagen – since then they have expanded with stores in Hamburg and Amsterdam. We welcomed Tatiana Christensen, Head of Marketing, to the studio who let us in on how Mos Mosh was created with inspiration from the big American denim brands’ fits and the details in the Italian designs – combining this became the cornerstone of Mos Mosh. Today their collections have offer more than just jeans, but the original details are still a central part of the collections across all categories.
Birgitte Herskind on the design process behind Herskind and the importance of physical meetings
World’s smallest company, with the biggest ambitions. This is how Creative Director and Head Designer Birgitte Herskind describes the Danish brand in her own name Herskind. Since 2018 they have been a visible player in the fashion landscape – also on the floor during CIFF as one of many returning heroes we welcome season after season. And from their very first time attending they had some of the best retailers making orders at their stand.
Maria-Louise Sørensen on how Heartmade mixes bohemian with minimalism with inspiration from Copenhagen
Biking through Copenhagen on her way to the office in the inner city; this is where Maria-Louise Sørensen, Head of Design at Heartmade, finds her inspiration for the refined, minimalistic styles of the Danish brand mixing bohemian with Scandinavian minimalism. At CIFF 64, Heartmade presented both their SS25 and AW25 collection. Displaying a harmonious play of colors featuring classic hues with a twist – same goes for the fits and styles where there’s a focus on functionality.
How a deep appreciation for craftsmanship and form got Chimi Co-founder Charlie Lindstrøm into designing eyewear
Inspired by his roots in bespoke tailoring and architecture, Charlie shares how a deep appreciation for craftsmanship and form got him into designing eyewear – an ideal match where structure meets aesthetics. For Charlie Lindstrøm, designing eyewear is not far from shaping interiors; both evolves around creating forms that reflect a personal point of view. Through his Swedish eyewear brand Chimi, he channels his passion into bold, thoughtful designs that speak to his unique visual language.
Rylé Tuvierra on the importance of personal meetings in a highly digitalized time
Under the alias The Fierce Walker, Rylé Tuvierra is working as a digital creator and trans activist to champion the work of LGBTQ+ creators. Or as she puts it, she is slaying the world. From her experience of travelling the world and working regularly with luxury brands on their inclusivity efforts she highlights the importance of meeting face to face. When meeting in person you get to feel the energy and personality of the people you do business with – an important part of creating long-lasting collaborations. For CIFF 64 we had the pleasure of collaborating with her, where she slayed the floor while capturing the community of brands, buyers, press and other industry professionals in her own unique, energetic, and humoristic style. A community which she herself is very much a part of.
Craig Robinson on the design philosophy behind YAITTE and how they create their diverse, long-lasting styles
Chilling on the beach in Greece, working at the office or walking the streets of New York – YAITTE's timeless, comfortable styles can be spotted in every setting. This is the essence of the London-based brand YAITTE, brainchild of Head Creator and Founder Danielle Windsor. With roots based in travel and a classic timeless aesthetic the aim is to create diverse pieces that will last not just for several seasons, but for several years.
How Brands Can Scale with Not Selling Liquid - CIFF's Digital Partner
Many brands focus on creativity but struggle with the technical, data-driven side of e-commerce. Not Selling Liquid (NSL) fills this gap, acting as an extension of a brand’s team to drive growth through strategy, sales optimization, and digital marketing. From inventory planning to performance marketing, NSL helps brands make informed decisions based on real data—understanding what sells, when to restock, and how to maximize reach through targeted campaigns. Brands like Daily Paper and Arte have grown from local names to global players, with NSL managing everything from ad campaigns to website optimization. Len Koster, Creative Director at NSL and former owner of Afura Store, brings first-hand retail experience to the table, ensuring brands not only sell but scale sustainably. As CIFF continues to connect brands with the right partners, we see Not Selling Liquid as a valuable resource for those looking to strengthen their digital presence and long-term strategy. Find out more at notsellingliquid.com
Breaking into the UK Fashion Market with Refined Networks
In our latest interview, we speak with Sune Bjerregaard, Founder of Refined Networks, who brings his experience as former CEO of Masai to the table. He shares how Refined Networks is the ultimate gateway for fashion brands looking to enter the UK market—offering one integration, one team, and one contract to simplify the process. With major retailers like John Lewis, Marks & Spencer, Next, and Selfridges shaping the landscape, brands must be experts in driving online sales—especially since 52% of all apparel in the UK is sold online. Refined Networks provides customized solutions that help brands scale and succeed, ensuring a secure and seamless market entry.
Caroline Alletorp & Joel Viitanen on how Woods Copenhagen is Changing Skincare for Sensitive Skin
Woods Copenhagen is redefining skincare by bridging science and nature, harnessing the power of Nordic flora to create potent, clean formulations that heal and protect. Learn more about the skincare brand, their core products and what they got out of their time being at CIFF.
Frank Lin on how the state of the world effected the design of German FRNKOW
How did covid impact design? The German brand FRNKOW is a good example of this – a brand build on Founder Frank Lin’s dream to build a bridge between menswear, underwear and loungewear. In January he returned to CIFF for the second time as one of 40 German brands joining us in Copenhagen in the NEUDEUTSCH Collective.
Lina Kling on how Matcha Routine simplifies beauty routines
Three products, multiple functions. This is how Lina Kling Founder of Matcha Routine works with decreasing the overwhelming selection of beauty products meeting consumers everyday. At our 64th edition she was a part of the NEUDEUTSCH Collective and took some time of the floor to drop by the CIFF Media Studio for a talk about the vision behind her beauty brand – a brand catering to both humans and dogs.
Samy El Menshawi on how SPSR aims to make made-to-measure fashion available to everyone
Tailored to create no waste – this is how streetwear tailor SPSR continuously work with resources. The Stuttgart located brand’s goal is to modernize the rules of tailoring and fashion retail and make made-to-measure fashion available to everyone, cause as Founder Samy El Menshawi puts it: “A man in a suit, is a man in a suit”.
Angelika Kammann on how to embrace a more responsible industry
In this exclusive CIFF Media interview, we sat down with Angelika Kammann Founder of Société Angélique to explore how the fashion industry can embrace a more responsible future. From her time working for both big and small fashion brands, she experienced how sustainability was not at the forefront. This created a desire to establish change in the industry, why she founded Sociéte Angelique where she focuses on carefully selecting each piece and designing items that lasts and is not depending on a specific trend.
Andreas Palm on how CDLP refined mens underwear
CDLP is one of the brands who joins the CIFF x CFDA showcase in New York from February 10 - 12. Before heading over the Atlantic Co-Founder Andreas Palm joined the CIFF Media studio for a talk about how two friends travelling and staying in hotel rooms together inspired them to refine mens underwear – understated, yet elevated and built with purpose and responsibility. By portraying men in a different way they wanted to find sexiness in something else than pure looks, but as something that men could relate to.
Andreas Gran on Björn Borg's blend of sporty aesthetics and Scandinavian minimalism
In this episode, CIFF Media welcomes Andreas Gran, Creative Director of the Swedish brand Björn Borg, known for its blend of sporty aesthetics and Scandinavian minimalism. Andreas shares the brand’s story, their focus on detail, and how they see training as a lifestyle rather than a competition. Tune in for an insightful conversation about the intersection of fashion, function, and timeless Scandinavian design.
Julian Daynov on the NEUDEUTSCH X CIFF Collaboration: Strengthening Cross-Border Fashion Connections
As the Founder and Creative Director of NEUDEUTSCH, Julian Daynov has played a pivotal role in shaping a unique collaboration between Neudeutsch and CIFF, bringing together the best of Danish and German fashion. In this exclusive CIFF Media interview, Julian delves into the vision behind the partnership, the significance of cross-border collaborations, and the impact this initiative has on the European fashion landscape.