ANALYST AND BRAND CONSULTANT FREDRIK EKSTRÖM FROM ABOVE THE CLOUDS SHARES INSIGHTS FROM THE NEW REPORT, THE NXT SUSTAINABLE CONSUMER 2023. HE TALKS ABOUT HOW BRANDS CAN THRIVE IN A TIME OF TRANSITION, WHERE THE CONSUMERS’ HEARTS AND ANXIETIES ARE, AND THREE CONSUMER PROFILES YOU NEED TO KNOW.
A new generation of consumers is demanding more from their brands. Taking a stand and showcasing your values are more important than ever. We look at how Finnish designers meet the task.
