CIFF KIDS TALK - PRESENTED BY Anne Eskerod Borgstrøm, ALLER (IN DANISH)

ALL ABOUT TEENS 2022 (IN DANISH)

MONDAY 20 JUNE, 11AM (CIFF KIDS STAGE)

iGen, the clean-uppers, generation meme, memenials – they have even been called the final generation. You might not find a generation that is more annoyed of being stereotyped than generation Z. So far, no generation has been sought encapsulated more than the teenagers of today. Maybe since they are quite difficult to condense. Best as you think you have understood them, they twist it all around.

Each year, we still try. Through a thorough survey, auto ethnographic and in-depth interviews we map their values, pains, media habits and everyday life.

Speaker: Anne Eskerod Borgstrøm, Head of Aller Insights