CIFF KIDS TALK - Presented by Louise Byg Kongsholm, Pej Gruppen (IN ENGLISH)

FROM CRADLE TO GRAVE – 17 LIFE STAGES (IN ENGLISH)

TUESDAY 21 JUNE, 11AM (CIFF KIDS STAGE)

A key driver in consumer behaviour is our current life stage: Being single, in a relationship, a family of five or having just retired is more relevant than gender and age. The 17 life stages provide a qualitative and intuitive model that reflects real consumer behaviour – and consequently makes concept creation, product development, marketing and sales more successful.

Speaker: Louise Byg Kongsholm, trend expert, writer and keynote speaker