Can virtual technologies increase the export of Danish design?
The future of Virtual Reality:
Can virtual technologies increase the export of Danish design?
Virtual Stage is all about boosting the export of Danish design! At a time like ours, where traveling is not an option, we tested a virtual stage, where international buyers and influencers could immerse themselves in Danish design by using virtual technologies. Featured are 3 Danish Fashion Houses:
Minimum. A female and male fashion brand experimented with a 360 video and created an experience built for VR headsets to distribute to buyers
Ganni. Female fashion brand, tested 360 video in their own brand environment built to live in their digital showroom
Godske and the brand Q'neel. A female fashion brand explored virtual studio production, where time space and light have endless possibilities.
Watch all projects on link below.
Virtual Stage - a project that explores how virtual technologies can increase the export of Danish design. Virtual Stage is a project targeting Danish design companies. The project will test and investigate how virtual, augmented and mixed reality can support the export of Danish furniture and fashion design. Behind the project is the national business cluster for fashion, furniture and design, Lifestyle & Design Cluster, the technology company Virsabi and Copenhagen Business School. Virtual Stage is supported by the Industriens Fond GenstartNU.dk, (The Danish Industry Foundation’s Restart-now-project) which will ensure Danish competitiveness during and after the COVID-19 pandemic
Contact:
Heidi Svane, Head of Digital, Lifestyle & Design Cluster, heidi@ldcluster.com
Michael Harboe, CEO, Virsabi, mh@virsabi.com
