Presented by Lifestyle and Design Cluster @CIFF Main Stage and live stream
When implementing circular economy initiatives, businesses sometimes find it hard to communicate these initiatives and the added value it brings – and the extra cost it comes with. In this talk we explore how fashion brands can engage with consumers in this transition, to create awareness and demand for more circular practices. We also invite experts to share how they see the future of sustainability branding and consumer engagement can look, and what the customers of tomorrow demand from brands.
Panel: Niels Mikkelsen, Co-founder Create2Stay; Anja Bisgaard Gaede Trend & Consumer Specialist at SPOTT, Birgitte Holgaard Langer, Business Development Director at Spoor; Katrine Lee, Founder at Copenhagen Cartel, Tanja Gotthardsen, Sustainability Communications Expert and Activist
Moderated by: Betina Simonsen, Director at Lifestyle & Design Cluster