Presented by Peclers Paris: Yvonne de Bruyn @CIFF Main Stage and live stream
The Fashion Living Lab: At Peclers, we are passionate about the evolution of fashion as a system, and its underlying shifts in consumers values and needs.
Peclers observatory called Fashion Living Lab analyzes the behaviours, needs and desires of our close community.
During this talk, we will reply to 2 questions:
What can consumers no longer accept? Presenting our convictions on the social commitment of the fashion industry
What will motivate us to create & buy? Highlighting our identification of the psychological needs that underline the new consumer cravings