On relaunching a brand in the midst of a pandemic

On relaunching a brand in the midst of a pandemic

Just as Denmark went into lockdown in March 2020 Christina Exsteen started a new chapter as creative director for DAY BIRGER et MIKKELSEN. It was not a rational decision; rather it was a gut feeling that guided her. It was her personal declaration of love to a brand that deserved a revitalization and a relaunch. And so, when the world reopens in 2021, the designer is ready with her take on how fashion should look and feel in the future.
“I am more than done with creating clothes for some idealized woman that nobody can relate or live up to” says Christina Exsteen, whose debut collection for the brand will demonstrate the designer’s razor-sharp sense of how classic wardrobe staples should not only be updated, but also made functional and relevant beyond the current season.